who we are

I am a Senior Communications Strategist and Project Manager. Over the past 19 years, I have worked across industry sectors including television, radio, public relations, events, experiential marketing, talent, and management consultancy.  

As the Founder of Destination Communication, my freelance work has seen me collaborate with a wide range of brands and individuals, including The Channel Group, ABC Commercial, Optus, Dr Joanna McMillan, The Black Dog Institute, the Regional Australia Institute and China Eastern Airways to name a few.

My refined written and verbal communication skills, coupled with my strong interpersonal and consultative skills, have seen me develop long standing relationships with respected clients and industry associates.

I have a strong business acumen where my clients receive tangible and realistic results that have been obtained through years of practical commercial knowledge and expertise. This has allowed 'big picture' thinking, where I can apply my meticulous attention to detail to deliver commissioned projects flawlessly.  In recent years I have been engaged by several clients to independently manage large scale projects and programs, including the design and deployment of a customised digital learning platform and associated content.

As a strategic thinker with proven analytical skills, I am proficient in managing all stakeholders during projects to ensure timely and qualitative communication. I thrive on strategy development and deployment, which often includes facilitating workshops and client sessions, whilst proactively identifying and pursuing new opportunities of army clients. 

If you are looking for a no-nonsense, passionate industry professional who can help drive business growth, then I look forward to hearing from you. 

Sasha McSweeney